China’s State Administration for Market Regulation recently published the Measures for the Administration of Internet Advertising (“Measures”), which will take effect on 1 May 2023. The Measures, containing a number of entirely new rules as well as a number of improvements and adjustments of the existing rules, will replace and repeal the previous Interim Measures for the Administration of Internet Advertising (“Previous Interim Measures”). The new Measures are intended to provide an updated regulatory framework, more in line with the current practices of Internet advertising, and envisage improved transparency, Internet user protection as well as amplified compliance obligations.
Some important new rules and improvements are as set out below: Best Social Message Marketing
The new Measures also provide specific rules included for website for minors, e-cigarettes, auction-ranked advertisements, sub-hyperlinks embedded in front-end advertisements and so on.
While the new Measures provide more clarifications on the dos and don’ts of Internet advertising in China, it remains challenging to ensure compliance in the internet regime, as the content and forms of internet advertising are ever-evolving in the fast-changing but huge Chinese online market.
DISCLAIMER: Because of the generality of this update, the information provided herein may not be applicable in all situations and should not be acted upon without specific legal advice based on particular situations.
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